Alia Group is a diversified business group in the space of Marketing Services. It is an innovation-focused enterprise that functions at the intersection of Knowledge, Brands and Markets. This makes it the 3rd divestment for the Sanjeev Malhotra led Alia Group (previously he has divested to Future Group‘s Kishore Biyani and the Anand Deshpande led Persistent Systems).Diadeis: Diadeis is one of the top global premedia agencies, and it offers a comprehensive range of graphic creation, prepress and brand lifecycle technology services. Headquartered in Paris, the company is present in countries all over Europe, Asia, the Americas, Middle-East and Africa, and serves clients from more than 60 countries. Merisis Advisors advised Alia, a pre-media firm on its sale to a French multi-national design and pre-media agency, Diadeis in April 2014 in a cross border M&A transaction.